Managing a reputation online is more important than ever. Indeed, no matter what one does for a living or what professional goals one has, having a negative reputation can adversely affect any progress. No matter if one owns the business or is simply a working professional, online reputation is one of the first things people see when they Google a business. However, if a business owner is unaware of reputation management and how it works, he may believe that he is powerless in this matter. Luckily, this is far from the case. Howling Reviews can help set up customized real-time alerts to give an instant fix on issues raised on reviews. The following is a list of tips to help a business owner achieve more effective reputation management results.
Flagging Reviews
No business is totally immune to bad reviews. No matter how great a business may be, it is impossible to please everyone. Nevertheless, there are times in which people are especially egregious, or otherwise overblown. Additionally, there are times in which people, who are not even customers, make up things to tarnish the reputation of a business. In those cases, reviews should be flagged. Although reviews may not be totally removed, flagging reviews gives a better chance of that and can also make it so the review gets buried or hidden. Visit Howling Review on Facebook and Instagram to learn more tips on managing online. reputation.
Social Listening
One thing to do to manage a reputation online is to engage in social listening. This means going above and beyond to keep track of social media posts, comments, etc. being made about a business. The business owner should also take the time to respond to any concerns and attempt to rectify any and all negative feedback and complaints. Ideally, a business owner should have a general idea of how people feel about the company, see what the customers are applauding and what the complaints are about; double down on the things that are working, and find new ways to change the things that aren’t working.
Platform Tracking
In keeping with that notion, there are plenty of platforms that customers will visit, in order to sing praises or drag a reputation to the mud. Some of them are:
- Yelp
- Glassdoor
- Indeed
- Yellowpages
- Foursquare
These sites should be seen firsthand about what people are saying about the company. If the reviews are good, the business owner should take the time to thank consumers and invite the consumers back. On the other hand, if reviews are bad, one should take the time to respond to as many customers as possible. The business owner should show that the customers are valued and will be addressing all concerns in the near future.
Publishing Quality Content
Yet another thing to do to manage a reputation online is publishing high-quality content. By publishing this content, it is automatic to attract potential customers who are interested in the goods and services being offered. Customers will appreciate content that is deemed valuable in some way. This will prompt consumers to share content with others, which brings more attention and customers to a business or brand.
Update Website
One thing most customers love is to see things looking shiny and new. By letting a website become outdated, it will deter many customers from visiting it over time. However, time is spent on updating the business website, even for making minor changes and tweaks, this will keep most of the visitors engaged, excited, and coming back for more. Take the time to assess websites and find out what is working, which pages draw the highest levels of traffic, and which ones draw the lowest. From there, there will have enough information to make changes.
Overall, there are plenty of ways to manage online reputation. No matter if it is for a massive business or is just for a solopreneur with a budding brand, these tips will be enough to get started on creating a stellar online reputation. Although having a great reputation doesn’t guarantee that a business will do well, having a negative reputation is one of the worst things for any business to have. However, the worst thing to do is just give up.
Learn how Howling Reviews can help with reputation management and start getting more 5-Star reviews today!
